Terms Of Reference (Tor) For Enhancing The Digital Presence Of Yenisom Healthcare

━━━━━━━━━━━━━━━━━━━━━━━━━━ 📋 JOB DESCRIPTION ━━━━━━━━━━━━━━━━━━━━━━━━━━ Terms of Reference (TOR) for Enhancing the Digital Presence of Yenisom Healthcare Somali Research and Development Institute (SORDI) Somali research and development institute Background: The Swiss Agency for Development and Cooperation’s (SDC) Private Sector Partnerships in Health (PSPH) Programme adopts a Market Systems Development (MSD) approach. It aims to provide better access to quality and affordable health services for Somaliland citizens, including the most disadvantaged groups. The program focuses on developing pro-poor healthcare financing mechanisms and facilitating the delivery of inclusive health services by organized private providers. Implemented by DT Global on behalf of SDC, in collaboration with SORDI and Swiss TPH, PSPH is managed as a unified Programme under the Technical Director. PSPH is supporting Yenisom Healthcare, which is seeking to enhance its digital presence to improve client engagement and promote its products and services. The Intervention partner recognizes the growing importance of technology and digital engagement in healthcare. By leveraging an integrated website and social media presence, they aim to increase market competitiveness, strengthen brand awareness, and enhance service delivery while effectively communicating with their clients. Enhancing Yenisom Healthcare’s digital presence will expand its market reach, strengthen relationships with pharmacies and hospitals, and simplify product ordering through an interactive website. Improved digital marketing and analytics will increase visibility, attract new clients, and build brand trust. Together, these efforts will boost sales efficiency, competitiveness, and longterm business growth while aligning with PSPH’s goal of strengthening private-sector health services. To achieve this, we require the services of a skilled Digital Marketing Consulta 📧 Contact Information: Email: hr@sordi.so Phone: +252634002525